Jesse and I started down this road officially in March of 2013. Before that we were sampling coffee, testing brew times, bottling and more.
Originally the plan was to make this a home based business operating under CA Cottage Food regulations (which would in theory let us make it at home). We had even got as far as getting a few stores to carry our “Wake Up Tonic” (aka coffee), but we quickly found out this wouldn’t work and stopped selling our coffee until we got everything in order. We were kinda bummed that would couldn’t run from home but really it didn’t matter because we could only make small batches at home.
We found a great commercial kitchen to operate from.
The Hood Kitchen
At The Hood we have already tripled our per brew capacity and can easily brew coffee everyday.
We have our verbal approval for State PFR.
PFR = Processed Food Registration
We should have our certificate in approx 3 weeks but per our inspector we are good to go.
We have our verbal approval from the Orange County Health Dept.
We will get our county paperwork after they receive the state certificate but also per our inspector we are good to go.
For those of you looking for on CA Cottage Food Operations and wondering why we were not allowed:
It came down to really 2 things, our product would be stored more than seven days and refrigerated. If we were making and delivering direct to consumer we probably would have been fine. But in the end we didn’t just want to make a few cases a day. Our goal is pallets per day.
Now to start getting more retail vendors to carry Diesel Brew. Currently Rocco’s Deli has Diesel Brew and we are contacting Java Joe’s and Vape Rev for delivery schedules.
We have also found a delivery company that can ship a case for a reasonable price to all of CA, NV, AZ. So if you are in the need for a some good cold brew and can’t find anyone near you. We can quench your thirst.
Thanks to Jason Farris (aka @fresyes) for the referral.
PS. I wonder if Jerry Seinfeld would like a couple bottles of Diesel Brew for Comedians In Cars Getting Coffee? Jerry, if you happen to find this post and your game, I can probably get you a numbers matching 1969 Corvette with a 427 and side pipes to drive.